Customers that want to evaluate their savings with advantageous interest rates in Alternatif Bank continue to earn with VOV Account. Alternatif Bank, having increased its number of active digital customers by almost 50% in the recent year thanks to its investments in digital banking and innovative products that it developed, doubles the advantages, which it offers its customers, with the innovative VOV Account product. Besides cash refunds earned while spending, VOV Account customers also benefit from attractive overnight interest rates for their savings. Now, VOV Account holders benefit from “Endless Welcome Interest Rate” with advantages offered by 11 different products. VOV Account customers continue to benefit from advantageous interest rates and earn continuously also upon expiration of the “Welcome” period as long as they use 5 suitable products from automatic payment order, Overdraft Account (Ekstra Account), consumer loan, vehicle loan, housing loan, Private Pension System, life insurance, elementary insurance, investment fund, credit card, or debit card. Customers are also able to see and easily monitor the products that they use, their current earnings, and additional interest income details based on their additional product utilization by means of Alternatif Bank Mobile from VOV Additional Interest World menu. While all these details can be seen in the product table, customers without a VOV product can easily open an account with the “open account” button when they access this menu. 

Alternatif Bank Deputy General Manager Gökay Dede made remarks about the matter and stated “We maintain our activities with our effortless and customer-oriented experience approach by increasing our digital functions under the leadership of our ‘Digital Experience’ team, which we established with our perspective that retail banking equals digital banking. Additional interest, yielded by our VOV product with cross products, is a good example of this approach. VOV Account stands out as our product, under which we offer solutions as a result of detailed analysis of customer insights. VOV Account, which evolved to become a win-win relationship with our customers beyond being just a deposit product, is capable of responding to numerous needs of our users at this point. As Alternatif Bank, our main focus has become to reinforce our technological and infrastructure developments day by day within the scope of our digital transformation process. With this approach, we continue expanding our product and service network offered on our digital channels and add value to the lives and savings of our customers by delivering solutions to their needs. We increased the number of our digitally active customers by 50% in 2022 in comparison with the previous year. While 70% of our recent customers that were acquired as of 2022 year-end became customers of our Bank through our digital channels, such ratio reached 77% as of last March. We will continue to offer value-added solutions, formed according to the needs of our retail customers, in the upcoming period.”